The Do Good Bus Takes Volunteers to Undisclosed Locations to Help Out
Michael Hines — September 24, 2011 — Social Good
References: dogoodbus & springwise
The Do Good Bus is a Los Angeles-based volunteer organization designed to add an air of mystery and fun into volunteer work. The Do Good Bus has a simple premise, taking groups of do-gooders to sites around the city to perform services such as building houses and planting gardens. Where the fun factor comes in is that each day's task and destination are unknown to the bus' volunteers.
The Do Good Bus has a great reason for keeping its activities a secret from volunteers, saying, "We keep our rides a secret to add an element of fun, but also to avoid any preconceived ideas or opinions about the cause our volunteers will be helping. This allows volunteers to show up with an open mind ready to help." "Fun" would probably not be the word most people would use to describe volunteering, but that could change if more organizations adopted the Do Good Bus' mysterious style.
The Do Good Bus has a great reason for keeping its activities a secret from volunteers, saying, "We keep our rides a secret to add an element of fun, but also to avoid any preconceived ideas or opinions about the cause our volunteers will be helping. This allows volunteers to show up with an open mind ready to help." "Fun" would probably not be the word most people would use to describe volunteering, but that could change if more organizations adopted the Do Good Bus' mysterious style.
Trend Themes
1. Mystery Volunteering - Disruptive innovation opportunities include creating more volunteer organizations that add an air of mystery and intrigue to their activities, making volunteering more exciting and appealing to a wider audience.
2. Unconventional Service Projects - There is potential for disruptive innovation in developing unconventional service projects that challenge volunteers to step out of their comfort zones and contribute in unique and unexpected ways.
3. Volunteer Engagement - Opportunities for disruptive innovation lie in finding new ways to engage and retain volunteers by incorporating elements of surprise, adventure, and fun into their volunteer experiences.
Industry Implications
1. Nonprofit - The nonprofit industry can explore disruptive innovation by incorporating mystery and excitement into volunteer programs, attracting new participants and increasing engagement.
2. Tourism - The tourism industry can leverage disruptive innovation by offering unique volunteer travel experiences that combine adventure, discovery, and meaningful service in undisclosed locations.
3. Event Planning - Disruptive innovation opportunities exist in the event planning industry to create and manage volunteer events with a twist of mystery, turning ordinary volunteering into extraordinary experiences.
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