During New York Fashion Week, a fresh DKNY collection was revealed for the 2017 Spring/Summer season.
On high-profile models like Bella Hadid, the brand shows off looks that flaunt a modernist approach. It generates this vibe by making use of sleek monochrome palettes in many ensembles, which are coupled with bold cuts that instantly capture a viewer's attention. In the outfit worn by Bella Hadid for example, she's covered in a short dress with wide long-sleeves, all of which is pulled together with a drooping neckline and hood.
In others, the DKNY collection is revealed to revitalize some more classic looks -- an example being workwear which is branded with metallic letters and colored lilac. Meanwhile, the brand adapts business styles with a futuristic aesthetic, making for an eclectic DKNY collection that stays uniform in its theme.
Key Themes Behind This Trend
- Monochrome Minimalism
- Opportunity for disruptive innovation in creating fashion products that use sleek monochrome palettes and bold cuts for a modern, minimalist aesthetic.
- Futuristic Businesswear
- Opportunity for disruptive innovation in adapting classic business styles with a futuristic aesthetic, creating a unique and eclectic look.
- Rebranding Workwear
- Opportunity for disruptive innovation in revitalizing classic workwear with bold colors and metallic branding, offering a fresh take on a traditional style.
Where This Applies
- Fashion
- Innovation opportunities in fashion design and branding using modern monochrome palettes and future-forward styles.
- Retail
- Opportunities for retailers to offer trendy and eclectic fashion choices to consumers drawn to minimalism and futuristic aesthetics.
- Marketing
- Opportunities exist for marketing and advertising agencies to promote these new, modern styles to consumers through creative ad campaigns and branded content strategies.
