Simulating Turntablism

DJ Hero Gets into the Gaming Mix (UPDATE)

First the world became Rockstars, now everyone can become…DJ-stars. Expanding their 'Guitar Hero' line, Activision is introducing 'DJ Hero,' a simulating Turntablism experience.

Featuring over 80 remixes of two different songs from a selection of over 100 different songs across numerous genres, many DJs and mix artists have contributed to DJ Hero. Expect to hear and see Eminem, Jay-Z, DJ Shadow, Z-Trip, DJ AM, Cut Chemist, J.Period, Grandmaster Flash, DJ Jazzy Jeff, and Daft Punk.

Make sure to watch the Daft Punk trailer, it’ll make you wish October 29 would get here sooner. At least 'DJ Hero' will be released in time to make it on your Christmas wishlist!

Simulating Turntablism
Simulating DJ-ing through gaming technology, creating new ways for music enthusiasts to experience the art form.
Expansion of Music Gaming
Expansion of music gaming from guitar based games to DJ games, opening up the market to a wider audience of music lovers
Incorporation of Real Artists in Gaming
Inclusion of popular artists in gaming, potentially opening up new revenue streams and marketing opportunities for those artists

Sectors Adopting This

Gaming Industry
The gaming industry is able to appeal to a larger audience by introducing new types of music games, creating opportunities for new and innovative gaming experiences.
Music Industry
The music industry has the opportunity to reach new audiences by incorporating artists into gaming experiences, creating new and innovative ways to increase their revenue streams
Technology Industry
The technology industry can continue to innovate and create new music gaming technologies, allowing for the creation of new experiences for music enthusiasts and gamers alike.
SCORE
4.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 95%
Freshness 8%