In an effort to help consumers enjoy their ice cream favorite treats while sheltering in place, Baskin-Robbins has launched a new DIY Sundae Kit.
Available from participating Baskin-Robbins locations nationwide, the new DIY Sundae Kits allow you to build your dream ice cream creation in the comfort of your own home. Each make-at-home kit includes two pre-packed quarts of your favorite Baskin-Robbins ice cream flavors, which can be used as the base of your sundae. The kit also includes three toppings of your choice, a full can of whipped cream, and some sweet cherries to top it all off. The DIY Sundae Kit even includes branded cups and napkins for the full Baskin-Robbins experience.
Image Credit: Baskin-Robbins.<i></i>
Key Themes Behind This Trend
- DIY Food Kits
- Opportunity for businesses to offer pre-packed DIY food kits with customizable options to enjoy restaurant-quality food at home during social distancing.
- Virtual Food Experiences
- Disruptive innovation opportunities for restaurants to offer virtual classes and experiences to teach customers how to make their own signature dishes from home.
- Contactless Delivery Kits
- Potential for businesses to offer delivery kits that include gloves, masks, and disinfectant wipes to ensure contactless delivery during the pandemic.
Where This Applies
- Food and Beverage
- Food businesses can innovate by introducing DIY kits and offering classes and experiences to adapt to social distancing restrictions.
- Delivery Services
- Delivery services can offer contactless delivery options and kits to adapt to the current situation and offer solutions to mitigate transmission of viruses.
- Packaging and Containers
- Packaging companies can innovate by offering customizable and convenient packaging solutions for businesses that are transitioning to DIY kits and delivery options.
