Some products are named for the action that they perform. Take this Newspaper Log Roller for instance; it rolls newspapers into logs. It's said that newspaper logs will burn like regular firewood. This method of keeping warm comes with the added benefit of using recycled paper. Roll on pyro, roll on!
Implications - People have been more concerned with the environment ever since global warming has come into play. Many people have also been affected by the credit crunch and are looking for convenient ways to both save the planet and their wallets. Businesses that offer DIY solutions to this demographic are offering them a sigh of relief and a feeling of hope.