Mitsuoka Motor from Japan introduces a new toy for DIY enthusiast. Say good-bye to boring old battery powered Tamiya toy cars, the Mitsuoka K-1 Kit car can be taken for a drive on the public road after registration, so get your tools ready and start assembling!
Implications - The rise of environmentalism and the concurrent recession have enabled the growth of the DIY movement. Handy consumers are discovering that they can complete many projects on their own with the right tools and instruction. Companies can take advantage of this opportunity by creating flat-pack products for consumers to assemble on their own -- a method that targets this niche and saves on production costs.