The Twilight Zone Tower of Terror

 - Feb 21, 2008
References: disneytowerofterror & nma
Have you ever been curious about the Twilight Zone? Disney is giving people a chance to experience a thrillingly haunting experience with the launch of a new viral ad.

Beginning February 21, site goers will be able to create their own TV or radio advert by uploading their photos which will then be made to appear as if they have traveled to the fourth dimension.

The intention of the campaign is to drive awareness to Disney's latest attraction, the plunging elevator in the Tower of Terror, a new attraction at Disneyland Resort Paris which will open in April.

"We know from experience in the US that Twilight Zone Tower of Terror appeals to older children, so we've designed this campaign to engage with 13-15-year-olds through media platforms that they engage with," said Federico Gonzalez, senior VP of marketing for the theme park.

"Imagine being in a place where everything is the same but different. Where the unusual is usual," the site intro entices.

This will be a fun and interactive way to drive publicity, and Disneyland Paris' first viral campaign.