Nintendo will release a Disney-themed Switch in Japan. The new mobile gaming device will feature a Tsum Tsum theme, that will go alongside the Tsum Tsum game.
The console's dock, as well as the Switch, will receive Tsum Tsum branding, in the form of dotted designs. Also featured on the Disney-themed Switch are a pair of Mickey Mouse Ears that are above the device's home button.
Both the Disney-themed Nintendo Switch and the game 'Tsum Tsum Festival' will be released on October 10th to Japanese markets. Pre-orders are currently available for a price point of $330 USD. Nintendo and Disney have not indicated if the device will receive a wider release.
Image Credit: Nintendo
Key Themes Behind This Trend
- Cartoon-themed Gaming Devices
- There is an opportunity for other game consoles to create exclusive cartoon-themed devices to attract fans of particular characters and franchises.
- Brand Partnership for Gaming Devices
- Brand partnerships between companies such as Disney and Nintendo may pave the way for more collaborations and co-branded products in the gaming industry.
- Niche Game Console Market
- Niche game console markets may emerge as companies create devices catered towards specific fandoms and interests.
Where This Applies
- Gaming
- The gaming industry has an opportunity to expand through brand partnerships with companies outside of traditional gaming sectors.
- Entertainment
- Entertainment companies such as Disney can expand their reach into the gaming world through partnerships and branded products.
- Marketing and Advertising
- Marketing and Advertising companies can explore creating campaigns around co-branded products and collaborations in the gaming industry.
