Bill Shannon in Rjd2's “Work it Out”

 - Oct 9, 2008   Updated: Aug 11 2011
References: virtualprovocateur & ghostrobot
Ghost Robot has produced a fantastic street performance video directed by Joey Garfield for “Work it Out” by Rjd2. Garfield was named to the Cannes New Director's showcase for this video.

Bill Shannon, a street performer with a hip disability, is featured in the music video as a dancing man on crutches. Below, watch a short documentary of Bill Shannon's work as a street performer.

Implications - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained.