Ghost Robot has produced a fantastic street performance video directed by Joey Garfield for â€œWork it Outâ€ by Rjd2. Garfield was named to the Cannes New Director's showcase for this video.
Bill Shannon, a street performer with a hip disability, is featured in the music video as a dancing man on crutches. Below, watch a short documentary of Bill Shannon's work as a street performer.
Implications - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained.