Bill Shannon in Rjd2's “Work it Out”
Going Like Sixty — October 9, 2008 — Pop Culture
References: virtualprovocateur & ghostrobot
Ghost Robot has produced a fantastic street performance video directed by Joey Garfield for “Work it Out†by Rjd2. Garfield was named to the Cannes New Director's showcase for this video.
Bill Shannon, a street performer with a hip disability, is featured in the music video as a dancing man on crutches. Below, watch a short documentary of Bill Shannon's work as a street performer.
Implications - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained.
Bill Shannon, a street performer with a hip disability, is featured in the music video as a dancing man on crutches. Below, watch a short documentary of Bill Shannon's work as a street performer.
Implications - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained.
Trend Themes
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Entertaining Advertising — Leveraging entertainment to capture consumer attention and maintain interest in product or service advertisements.
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Street Performance Videos — The production of captivating videos showcasing street performers, offering a unique form of entertainment and storytelling.
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Inclusivity and Disability Representation — Increasing awareness and appreciation for inclusion and representation of disabled individuals in various forms of entertainment and media.
Industry Implications
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Advertising and Marketing — Opportunities for companies to explore innovative ways of incorporating entertainment into their advertising strategies to captivate consumers.
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Video Production and Content Creation — Demand for visually captivating and engaging street performance videos to be used in various media platforms, such as music videos and documentaries.
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Entertainment and Media — Embracing the value of inclusivity and disability representation by featuring disabled performers in films, music videos, and other entertainment forms.
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