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Fantasy Wolf Breads

Deliveroo Teamed Up with a Game of Thrones Actor to Make Direwolf-Shaped Bread

— July 14, 2017 — Lifestyle
Serious 'Game of Thrones' fans will remember the scene where Aria Stark's baker friend, 'Hot Pie,' makes her a loaf of direwolf-shaped bread.

To celebrate the season seven premiere, the actor who plays Hot Pie, Ben Hawkey, has teamed up with 'Deliveroo' to send fans new and improved loaves of direwolf-shaped bread. The collaboration is called 'You Know Nothing John Dough,' a pun that references an iconic moment in the show featuring one of the main characters. The loaves are made of wholewheat cornbread with orange zest, a tasty departure from what Aria probably ate on the show.

While this isn't the first time a fan has tried to replicate Hot Pie's direwolf-shaped bread, the fact that these loafs are made in part by Hot Pie himself is quite thrilling for die-hard fans. Deliveroo will begin sending these fantasy breads to Londoners on Monday July 17th, the day after the show's premiere, for £1 each.
Trend Themes
1. Fantasy Food - The success of this collaboration suggests that fans are interested in experiencing fantasy food items.
2. Collaborations with Entertainment Industry - Brands can leverage popular TV shows, movies, or music to create unique products and experiences for fans.
3. Limited Time Offers - Creating time-limited offers for unique or seasonal food items can create excitement and urgency among customers.
Industry Implications
1. Food and Beverage - The food industry can continue to gain inspiration from popular culture to create unique items that attract a new customer base.
2. Entertainment - Entertainment companies can collaborate with food brands to create unique merchandise for fans and generate additional revenue streams.
3. E-commerce and Delivery Services - E-commerce platforms and delivery services can leverage limited time offers and unique merchandise to attract and retain customers.
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