Though Pez candies are tasty on their own, the sweet's big draw for kids (and for adult collectors as well) is its interactive packaging, and the Dino Gum packaging concept is taking that lesson from Pez to heart. Shaped like a snarling cartoon T-Rex baring its teeth, the packaging replaces teeth with pieces of gum and lets kids pull them out.
The safe plastic design is simple: the jaw is connected via a hinge at the back of the dinosaur's head, and kids can lift the mouth, yank out a gum-tooth, and leave the Dino Gum packaging with a toothless snarl. But, while simple, the Dino Gum concept is a surefire way to make the product stand out from traditional blister packs, adding a feeling of play to kids' experience with the product.
Key Themes Behind This Trend
- Interactive Packaging
- The Dino Gum concept shows the potential for interactive packaging to enhance the consumer experience.
- Playful Product Design
- The snarling T-Rex design of the Dino Gum packaging exemplifies the trend of playful product design.
- Novelty Packaging
- The tooth-shaped gum pieces in the Dino Gum packaging offer a novelty factor that sets it apart from traditional packaging.
Where This Applies
- Candy and Confections
- The Dino Gum packaging concept presents an opportunity for candy and confectionery companies to create more engaging packaging designs.
- Toy and Game
- The interactive nature of the Dino Gum packaging aligns with the toy and game industry, offering the potential for cross-market collaborations.
- Consumer Goods
- The Dino Gum packaging showcases a disruptive packaging innovation that consumer goods companies can adopt to differentiate their products.
