Magazine addict? Google just announced a new service targeting lovers of traditional glossies. While they already revealed they'd archive Life Magazine, they revealed a new partnership with publishers of leading magazine titles such as Popular Science, New York Magazine, Men's Health and Ebony that will let Google post back issues online. They'll be searchable through Book Search and be indexed in the regular Google search engine.
To keep the publishers happy, Google added links leading back to the official sites of the featured magazines. Since magazines are making a huge chunk of their revenue through online ads, this isn't a half-bad idea. It's a smart way to innovate through economic change, and the growing disinterest in print media by the internet generation.
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