Zencargo is the London start-up that commissioned Bangalore-based graphic designer Ranganath Krishnamani to produce a digital brand identity that is accessible, straightforward and aesthetically pleasing.
The label offers "one-stop solution for all logistic shipments visible in one place accross [the] supply chain." Given that the mission of the business can be quite overwhelming and confusing, Ranganath Krishnamani focuses on creating an extension of the brand into the digital space through quirky illustrations that serve as mini diagrams. In addition, Zencargo's website layout is made to be efficient through friendly UX and UI design.
The idea behind Ranganath Krishnamani's adorable, design-forward digital brand identity is to promote a better understanding of Zencargo's "workflow, features, and benefits."
What's Driving This Trend
- Quirky Illustrations
- Using playful and unique illustrations to enhance brand identity and promote better understanding of products or services.
- Efficient UX/UI Design
- Emphasizing user-friendly website layouts and interfaces to enhance the overall user experience and increase efficiency.
- Accessible Branding
- Creating digital brand identities that are straightforward, aesthetically pleasing, and accessible to a wide range of users.
Who This Affects Most
- Graphic Design
- Exploring new possibilities in graphic design to create visually appealing and memorable brand identities.
- Logistics
- Leveraging digital brand identities to simplify complex logistics processes and provide a seamless user experience for supply chain management.
- Digital Marketing
- Utilizing creative and accessible brand identities to attract and engage customers in the digital marketing space.
