Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,846 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,846 cutting edge ideas.

Color-Licking Undies Ads

Diesel The Art of Color Campaign Offers a Bizarre Interactive Experience

— June 29, 2012 — Marketing
There are really no boundaries when it comes to capturing the attention of fashion consumers, something the Diesel 'The Art of Color' campaign clearly demonstrates. This very offbeat campaign is a bit shocking when you first experience it, but its humorous concept makes you want to buy a pair of Diesel underwear.

The Diesel The Art of Color campaign comprises a promotional video, along with an interactive experience at the Diesel website. Part of the brand's overall Fresh & Bright campaign, this particular marketing program centers on the act of coloring underwear -- in the most bizarre way. In the ad, you'll see that the Diesel model gets his undies colored through licking devices, a spray and a the magical laser beam of a Unicorn.

The goal of the campaign, which features work by artists Benoit Créac’h and Julia Gaudard, was to give fans an unpredictable and interactive experience, and evoke in them the feeling of being a creator.
Trend Themes
1. Interactive Marketing Campaigns - Developing unconventional and interactive marketing campaigns that capture consumers' attention and evoke an emotional response.
2. Humorous Advertising - Using humor as a strategy to create a memorable and engaging advertising experience that drives consumer desire.
3. Artistic Collaboration - Collaborating with artists to create unique and visually stimulating brand experiences that resonate with consumers.
Industry Implications
1. Fashion Apparel - Exploring disruptive innovation opportunities in the fashion apparel industry through unconventional and engaging marketing campaigns.
2. Advertising and Marketing - Embracing humor as a disruptive innovation tool in advertising and marketing to make brands stand out from the competition.
3. Art and Design - Leveraging artistic collaborations for disruptive innovation in art and design to create immersive experiences that connect with consumers.
5.8
Score
Popularity
Activity
Freshness