The Diesel Kick Ass ad campaign elevates the joy of wearing Diesel sneakers while planting one in the derrière of the truly deserving to new heights.
With a tagline that reads, "Diesel Sneakers. Not Made for Running," the Diesel Kick Ass ads speak to the vigilante super-hero in all of us. The ads seem to ask, why not look good wearing a pair of great shoes while improving the world with a little well-placed butt-kicking ?
And I ask, who can resist the appeal of that?