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NothShore's Diapers for Adults are Brightly Colored & Ultra-Absorbent

 - Apr 23, 2019
References: northshorecare & prnewswire
NorthShore is on a mission to reduce the stigma that surrounds heavy incontinence with its diapers for adults that are highly absorbent and offered in bold purple, green and blue colors. While many adult diapers boast hospital-like designs that are clinical, the popular SupremeLite absorbent brief model is now available in a variety of fun colors. According to NorthShore founder Adam Greenberg, "There's no reason that only people with light incontinence should have products that make them feel good."

As many of NorthShore's customers communicated that wearing white, tab-style briefs led them to feel as if they were in a hospital or nursing home, these diapers for adults help to normalize the product and address the fact that these practical designs can be uplifting rather than anxiety-inducing.