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Destigmatizing Adult Diapers

NothShore's Diapers for Adults are Brightly Colored & Ultra-Absorbent

— April 23, 2019 — Life-Stages
NorthShore is on a mission to reduce the stigma that surrounds heavy incontinence with its diapers for adults that are highly absorbent and offered in bold purple, green and blue colors. While many adult diapers boast hospital-like designs that are clinical, the popular SupremeLite absorbent brief model is now available in a variety of fun colors. According to NorthShore founder Adam Greenberg, "There's no reason that only people with light incontinence should have products that make them feel good."

As many of NorthShore's customers communicated that wearing white, tab-style briefs led them to feel as if they were in a hospital or nursing home, these diapers for adults help to normalize the product and address the fact that these practical designs can be uplifting rather than anxiety-inducing.
Trend Themes
1. Bright Diapers for Adults - Adult diaper brands can develop and market bold, colorful designs to destigmatize incontinence and make customers feel good.
2. Normalization of Heavy Incontinence - Consumer products companies can use innovative design to reduce the stigma surrounding heavy incontinence, indicating a market for creative solutions.
3. Elevating Practical Designs - Product designers have an opportunity to make practical and functional designs fun and uplifting, indicating an opportunity to create appealing products for a more diverse audience.
Industry Implications
1. Personal Care Products Industry - Personal Care Products companies can expand into the market of adult incontinence products and differentiate through design.
2. Healthcare Industry - Healthcare providers can explore new solutions to help patients with heavy incontinence and destigmatize this health issue through partnerships with designers and manufacturers.
3. Fashion Industry - Fashion brands can collaborate with adult diaper companies to create trendy yet functional designs, helping create a new category of products and offer inclusivity to customers.
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