Diamondback Bicycles, an American brand that specializes in high-end bikes of all kinds, recently launched an online building tool to benefit its consumers. Currently, it can be used to customize the revolutionary 'Andean' triathlon model, however it will soon be extended to other variations as well.
With this, consumers are able to quickly change specific features on the model to suit their needs. As Steve Westover, the marketing director of Diamondback Bicycles claims, "Our new customization tool will make the buying process easier than ever before, allowing riders to choose everything from their wheelset to their bar tape color."
In addition to simplifying the buying process an ensuring the perfect fit, the brand's tool allows consumers to see what their purchase will look like, while also getting a better understanding of what the add-ons will do.