Digitally Managed Games

Diablo 3 Removes Player Freedom in Favor of Developer Security

In a year with an unprecedented number of triple-A titles, Blizzard Entertainment’s Diablo 3 may be the most anticipated and important video game of 2011. Building atop a franchise with more than 18.5 million sales, the newest Diablo game will continue the tale of Tristram and its 15-year-old legacy.

However, it's not all roses for Diablo fans, as developer Blizzard has recently joined the bandwagon of games developers willing to punish their customers in the name of security. Following in the steps of Ubisoft and Electronic Arts, the executives at Blizzard Entertainment have made several troubling decisions: The single-player game will require a constant Internet connection in order to prevent piracy, player modifications are prohibited, and rare virtual items will be purchasable with real money!

Constant Internet Connection
Exploring innovative ways to ensure security and prevent piracy through requiring a constant internet connection for single-player games.
Prohibition of Player Modifications
Taking measures to maintain control and security by prohibiting player modifications in video games.
Virtual Items for Real Money
Creating opportunities for monetization by allowing players to purchase rare virtual items with real money.

Who This Affects Most

Video Game Development
Exploring disruptive innovations in video game development to enhance security and prevent piracy while balancing player freedom.
Software Security
Developing innovative solutions to ensure software security and protect digital assets within the gaming industry.
Virtual Economy
Capitalizing on the potential of virtual economies by introducing the sale of rare virtual items for real money.
SCORE
1.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 34%
Freshness 8%