Awareness for Diabetes in November, World Diabetes Day and Nerve Pain Awareness month are all addressed by a project called 'NERVEmber.'
The Power of Pain Foundation launches this social project every year, generating conversations around conditions like RSD, CRPS and diabetes. As the campaign has been run for a couple years, it's accompanied by hashtags from a number of pain organizations and patients.
One new tag that's being added to online conversations this year is #PainPOP. People are being asked to pop a balloon and make a donation to help the Power of Pain Foundation, saying something along the lines of: "I have the nerve to be heard!" This activity is reminiscent of the ALS Ice Bucket Challenge, since it's bound to be unpleasant, startling and share-worthy on social media. With the use of the right hashtags to raise awareness, participants even have the chance to win a number of "POP Prizes."
Why This Trend Is Growing
- Pain Awareness Campaigns
- There is scope for digital platforms to support initiatives like NERVEmber that channel user-generated content and encourage participation through interactive events.
- Social Fundraising Initiatives
- Disruptive innovation opportunities exist in developing digital platforms that facilitate social fundraising and incentivize user participation to support social causes like NERVEmber.
- Gamification of Charitable Giving
- There is potential for businesses to leverage elements of game design to create immersive experiences for supporters of charitable causes like NERVEmber.
Industries Being Reshaped
- Healthcare
- Healthcare providers can leverage NERVEmber to increase awareness, diagnosis, and treatment of pain conditions like RSD, CRPS, and diabetes.
- Nonprofit
- Nonprofit organizations can use disruptive technologies to better engage supporters and increase social fundraising for initiatives like NERVEmber.
- Marketing and Social Media
- There is potential for businesses in marketing and social media to develop campaigns that leverage user-generated content to increase awareness around social causes like NERVEmber.
