'NERVEmber' #PainPOP Brings Awareness to Diabetes in November
Laura McQuarrie — October 23, 2015 — Lifestyle
References: powerofpain.org & painnewsnetwork.org
Awareness for Diabetes in November, World Diabetes Day and Nerve Pain Awareness month are all addressed by a project called 'NERVEmber.'
The Power of Pain Foundation launches this social project every year, generating conversations around conditions like RSD, CRPS and diabetes. As the campaign has been run for a couple years, it's accompanied by hashtags from a number of pain organizations and patients.
One new tag that's being added to online conversations this year is #PainPOP. People are being asked to pop a balloon and make a donation to help the Power of Pain Foundation, saying something along the lines of: "I have the nerve to be heard!" This activity is reminiscent of the ALS Ice Bucket Challenge, since it's bound to be unpleasant, startling and share-worthy on social media. With the use of the right hashtags to raise awareness, participants even have the chance to win a number of "POP Prizes."
The Power of Pain Foundation launches this social project every year, generating conversations around conditions like RSD, CRPS and diabetes. As the campaign has been run for a couple years, it's accompanied by hashtags from a number of pain organizations and patients.
One new tag that's being added to online conversations this year is #PainPOP. People are being asked to pop a balloon and make a donation to help the Power of Pain Foundation, saying something along the lines of: "I have the nerve to be heard!" This activity is reminiscent of the ALS Ice Bucket Challenge, since it's bound to be unpleasant, startling and share-worthy on social media. With the use of the right hashtags to raise awareness, participants even have the chance to win a number of "POP Prizes."
Trend Themes
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Pain Awareness Campaigns — There is scope for digital platforms to support initiatives like NERVEmber that channel user-generated content and encourage participation through interactive events.
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Social Fundraising Initiatives — Disruptive innovation opportunities exist in developing digital platforms that facilitate social fundraising and incentivize user participation to support social causes like NERVEmber.
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Gamification of Charitable Giving — There is potential for businesses to leverage elements of game design to create immersive experiences for supporters of charitable causes like NERVEmber.
Industry Implications
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Healthcare — Healthcare providers can leverage NERVEmber to increase awareness, diagnosis, and treatment of pain conditions like RSD, CRPS, and diabetes.
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Nonprofit — Nonprofit organizations can use disruptive technologies to better engage supporters and increase social fundraising for initiatives like NERVEmber.
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Marketing and Social Media — There is potential for businesses in marketing and social media to develop campaigns that leverage user-generated content to increase awareness around social causes like NERVEmber.
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