The German Football Association (DFB) has gone ahead and teamed up with Omnigon as well as Infront Sports & Media to develop and release an innovative new smartphone app that is designed to make it easier than ever for fans of German soccer get all the news, scores, information and multimedia content that happens to be relevant to the DFB Cup, which starts on August 19.
The app even includes such content as live radio streams, while allowing fans to feel a part of the DFB Cup by contributing their vote for Man of the Match awards. Users can also use social media to engage with other fans all within the app's interface.
The DFB Cup app goes to show how smartphone platforms can be leveraged to keep up with the changing nature and engagement pertaining to sports fandom.
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