The Deus Sunglasses have been created as an exceptionally chic series of eyewear styles that embody the spirit of motorcycle culture. Designed in collaboration between Deus Ex Machina and eyewear expert Tommy O'Gara, the sunglasses come in two style options and five color options to make them ideal for riders or fashion-forward individuals alike.
The sunglasses are each made with a 100% takiron acetate frame and straight temples that aid wearers with sliding them on under their helmet when riding. The eyewear takes a decidedly modern approach to motorcycle eyewear, which enables them to be worn both on and off the road.
The Deus Sunglasses are priced at $265 and also feature CR-39 lenses with a custom tint.
Key Themes Behind This Trend
- Motorcycle-inspired Eyewear
- Disruptive innovation opportunity: Create eyewear designs that combine motorcycle culture aesthetics with modern style and functionality.
- Collaborative Eyewear Design
- Disruptive innovation opportunity: Foster collaborations between eyewear experts and lifestyle brands to create unique and fashionable sunglasses for specific communities.
- Helmet-compatible Sunglasses
- Disruptive innovation opportunity: Develop sunglasses with features that facilitate easy wear under helmets for motorcyclists and other sports enthusiasts.
Where This Applies
- Eyewear
- Disruptive innovation opportunity: Introduce innovative materials and designs in the eyewear industry to cater to specialized consumer groups like motorcycle enthusiasts.
- Fashion
- Disruptive innovation opportunity: Explore collaborations between fashion brands and lifestyle communities to create unique and desirable products that reflect specific subcultures.
- Sports Accessories
- Disruptive innovation opportunity: Design accessories specifically tailored for sports enthusiasts, emphasizing compatibility, comfort, and style.
