Rae Wellness is a wellness supplement brand that's sold online and through popular international retailers Target and Urban Outfitters, which offers a variety of natural vitamins that are non-GMO and are made without preservatives, added sugars, gluten, colorants, and animal products.
The label's DeStress supplement is made with key ingredients like L-Tyrosine, Rhodiola rosea root, and GABA. These ingredients are said to support mental cognition and processing, encourage calmness, fight mental and physical fatigue, and help users to maintain a more balanced mood.
The supplements come in a simple but artfully branded jar, which contains 60 capsules—amounting to a 30-day supply. To encourage repeat sales, the Rae Wellness offers two purchasing options as well: a one-time purchase option, or a subscription option that allows consumers to save 20%.
Image Credit: Rae Wellness
Why This Trend Is Growing
- Natural Stress-combating Supplements
- Opportunity for creating innovative, natural supplements that target and combat stress.
- Non-gmo Wellness Supplements
- Potential for developing a range of non-GMO wellness supplements to meet increasing consumer demand.
- Subscription-based Supplement Market
- Disruptive opportunity to tap into the subscription-based supplement market and provide convenient and cost-saving options for consumers.
Industries Being Reshaped
- Wellness Supplement
- Opportunity for wellness supplement brands to develop natural stress-combating products.
- Retail
- Potential for retailers to expand their offerings by stocking and selling natural, non-GMO wellness supplements.
- E-commerce
- Disruptive opportunity for e-commerce platforms to tap into the subscription-based supplement market and offer convenient purchasing options.
