Destination Iman is the latest venture to be endorsed by the Somalian model. The digital collection will put out a monthly magazine in addition to weekly blog posts, providing detailed and up to date information about the icon's trips, product endorsements, style advice and more.
The current version of Destination Iman reviews black and white Parisian styles, winged cat eye make-up and products from the likes of Jason Wu, Chanel and Rachel Zoe. Its online format allows viewers to like, pin or tweet their preferred posts, one of the many benefits of this multimedia project.
Iman's endorsement of handbags, rings and seasonal must-haves will also bring business to the high end brands she represents as the site links to ShopBob, HSN, Neiman Marcus and more.
Key Themes Behind This Trend
- Celebrity-endorsed Magazines
- Opportunity to create digital magazines endorsed by popular celebrities, providing detailed information about their trips, product endorsements, and style advice.
- Online Fashion Reviews
- Opportunity to establish online platforms that review and showcase different fashion styles, make-up products, and brands, allowing users to engage with the content through likes, pins, and tweets.
- Influencer-linked Shopping
- Opportunity to leverage the endorsement power of influencers to drive business for high-end brands by linking their content to online shopping platforms.
Where This Applies
- Publishing
- Disruptive innovation opportunity in the publishing industry by creating celebrity-endorsed digital magazines.
- Fashion
- Disruptive innovation opportunity in the fashion industry to develop online platforms for reviewing and showcasing fashion styles and brands.
- Retail
- Disruptive innovation opportunity in the retail industry by integrating influencer endorsement into online shopping platforms.
