Designer Fire Extinguisher Vases

The Firevase is a Stylish but Useful Tool in Case of Emergencies

Designer fire extinguishers have never been so inconspicuous. Seoul-based marketing group Cheil Worldwide — subsidiaries of the Samsung Corporation, have worked on a product that brings together the functionalities of the in-case-of-emergency tool and that of a mundane homeware object. The Firevase appears to be an ordinary bouquet holder, however, it is not. Aside from a space for flowers, the translucent red vessel also boasts an outer chamber filled with potassium carbonate. The innovation is an attempt at raising awareness of the importance of having flame-fighting tools accessible at all times.

If a fire is to erupt, one can grab the hybrid designer fire extinguisher and throw it toward the fire. When the vessel breaks, "the colorless liquid is released [and] it starts a rapid cooling reaction that suppresses oxygen" and ultimately stops the fire.

Designer Fire Extinguishers
The blending of style and functionality opens up opportunities for the development of home safety and decoration products that serve a dual purpose.
Inconspicuous Safety Products
There is a growing need for innovative, home safety products that blend in seamlessly with household items to ensure they are accessible in the event of an emergency.
Awareness-based Innovation
By raising awareness on the necessity of safety tools, there are opportunities to create effective, aesthetically pleasing solutions that demonstrate the importance of emergency preparedness.

Sectors Adopting This

Home Decor
The design of everyday household items offers the potential to develop products that are both stylish and practical for protecting one's home.
Consumer Safety
There is an opportunity to create innovative, inconspicuous safety tools that can be easily accessible to the general public.
Marketing and Advertising
There are opportunities for marketing and advertising professionals to highlight the importance of emergency preparedness and create innovative campaigns for safety tools such as Firevase.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 52%
Freshness 8%