The Design for Apple HQ Has a Distinct Spaceship Structure

 - Aug 15, 2011
References: 9to5mac & techcrunch
The design for Apple HQ is out of this world: the tech company's potential new base of operations derives its distinct structural form from a spaceship. The massive circular design will be built in Cupertino, California on 175 acres of land.

The design for Apple HQ feels like something derived from an Aldous Huxley novel. What is really unique about the design is that the circular structure has a large grassy area at its center for employees.

Implications - Consumers are fascinated with the inner-workings of top companies. By revealing how they create some facet of its business, a company can form a deeper and more meaningful relationship with consumers. In addition, if done properly, this can serve as an atypical marketing strategy.