The design team of Derrick and Christina created this clever ad campaign for the hit television show “Mad Men.” The campaign is a series of three posters. There’s one for Don, one for Roger, and one for Bert. Each of the men of “Mad Men” is represented by the fold of their handkerchief in their suit pocket.
The posters by Derrick and Christina will probably make the most sense to those who are already big fans of the show, so in that sense it may not be the most effective advertising. However, the innovative use of the key element of fashion in these ads make it noteworthy.