Tops Friendly Markets is collaborating with the Instacart delivery service platform in order to include alcohol. In order to purchase alcohol from the Instacart delivery service platform, customers will have to enter a valid driver's license to complete their order. Additionally, alcohol can be purchased on Instacart for both curbside delivery and home delivery options.
Ed Rick, the Director of Consumer Marketing & Digital for Tops Friendly Markets, spoke about the no agreement, "This digital evolution will bring an enhanced shopping experience for our customers, and sets Tops apart in the marketplace as the first retailer to offer this added convenience to its customers."
Alcohol delivery services can capitalize on increased demand, as many consumers want to remain home as much as possible.
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