Wildling is a brand that is dedicated to “creating a culture of self-loving” and its delicate brand identity surely propels that message forward. Developed by Los Angeles-based designer Kati Forner, the visual language features a soft color palette, minimalist font, and playful graphic embellishments that nod to a natural aesthetic.
Wildling boasts “sophisticated self-care rituals” that demonstrate “a deep understanding of plants and herbs.” This is adequately represented in the delicate brand identity — from the playfully curated packaging materials to the well-designed informational materials. Focused on women and celebrating strength, as well as a “form of beauty that is healthy, sustainable, and wild,” Wildling effortlessly captures attention through intentions, aesthetic and overall extension in consumer consciousness.
Key Themes Behind This Trend
- Soft Color Palette
- Disruptive innovation opportunity: Create delicate and ethereal brand identities that appeal to consumers seeking a calm and soothing aesthetic.
- Minimalist Fonts
- Disruptive innovation opportunity: Develop brand identities with clean and minimalist fonts that convey simplicity and modernity.
- Playful Graphic Embellishments
- Disruptive innovation opportunity: Incorporate playful and visually appealing graphic embellishments into brand identities that evoke a sense of joy and creativity.
Where This Applies
- Natural Skincare
- Disruptive innovation opportunity: Create delicate brand identities for natural skincare products that emphasize the use of plant-based ingredients.
- Self-care
- Disruptive innovation opportunity: Develop brand identities for self-care products that cater to women and promote a sense of strength and empowerment.
- Eco-friendly Beauty
- Disruptive innovation opportunity: Design brand identities for eco-friendly beauty brands that highlight sustainability and a connection with nature.
