Oregon-based label Dead Bootleg introduced a selection of graphic tees that are inspired by Grateful Dead and highlight the important matter of suicide prevention. The new range of special t-shirts draw attention to the National Suicide Survivor Day on November 17th, which helps to remember those who have lost their lives to suicide. The tees are complete with a white foundation that takes on details in purple.
The purple text on the shirt is accompanied by the iconic "steal your face" skull motif as a reference to Grateful Dead. There are also references for suicide prevention lines to call and the messages read "Please, do not fade away" and "You are never alone and suicide is never the answer, if you ever feel like giving up, please call that suicide prevention hotline." Notably, all of the proceeds will be directly donated to the American Foundation for Suicide Prevention.
What's Driving This Trend
- Graphic Tee Advocacy
- Opportunity for brands to create graphic tees that raise awareness and support for important causes
- Suicide Prevention Messaging
- Growing trend of incorporating suicide prevention messages into fashion to promote awareness and support
- Charitable Fashion
- Increasing popularity of fashion brands donating proceeds to charity
Who This Affects Most
- Fashion
- Fashion industry can leverage this trend by creating products that advocate for important causes
- Mental Health
- Mental health industry can collaborate with fashion brands to promote suicide prevention and awareness
- Nonprofit
- Nonprofit organizations can explore partnerships with fashion brands to raise funds and spread awareness for their causes
