The Dazed Fall 2014 editorial titled The Gloss deliberately delivers a dewy look at model Hanna Sorheim. Photographer Felixe Cooper captured the damp cheeks and figure of Sorheim who posed in a relaxed manner for the camera before backdrops speckled with blue, purple, red and orange hues.
The Gloss stands apart from akin photoshoots as it does away with the common preference for matte looks. Instead, Sorheim's face is greased and reflective, a product of a sheer lip tint and creamy metallic eye shadows.
Much like the offbeat nature of Sorheim's cosmetics were the unusual ensembles sported. Showcased in the Cooper images are color-blocked fur coats, pliant pastel tops, draping masculine vests and striped jeans.
Why This Trend Is Growing
- Dewy Look
- Opportunity for beauty companies to develop and market products that create a natural, dewy look for consumers.
- Sheer Lip Tint
- Potential for makeup brands to innovate and introduce new sheer lip tint formulas that provide a glossy and reflective finish.
- Color-blocked Fashion
- Fashion designers can explore the trend of color-blocking in their collections, creating unique and eye-catching ensembles.
Industries Being Reshaped
- Beauty
- Disruptive innovation opportunity for beauty companies to create and market cosmetics that embrace the dewy look trend.
- Makeup
- Opportunity for makeup brands to develop and promote new sheer lip tint products, catering to the demand for glossy and reflective finishes.
- Fashion
- Fashion industry can explore the trend of color-blocking in their designs, offering customers visually striking and distinctive clothing options.
