Transforming Sofas

The Gig Couch by Davide Tonizzo Can be Used in Multiple Ways

Toronto-based designer Davide Tonizzo has designed an awesome transforming seat called Gig, a piece perfect for a contemporary home.

Gig is a multi-use sofa by Davide Tonizzo that's actually fairly compact compared to most transforming furniture pieces. The sofa can be maneuvered into four different seats: a chair and ottoman, two ottomans, a chaise and a full bed. Gig is set to make its debut at the IDS11 in Toronto this month.

Multi-functional Furniture
There is a growing demand for furniture that can serve more than one purpose and provide flexibility in smaller living spaces.
Transformable Sofas
Sofas that can be easily transformed into multiple seating options or even a bed are becoming increasingly popular, especially for urban dwellers.
Contemporary Home Decor
As more people seek modern and adaptable home furnishings, there is a growing market for contemporary designs like the Gig sofa.

Where This Applies

Furniture Manufacturing
Manufacturers have an opportunity to innovate and cater to a growing demand for flexible and multi-functional furniture pieces.
Home Decor Retail
Retailers can cater to a new generation of homebuyers and apartment dwellers by offering contemporary decor pieces that fit smaller spaces and deliver versatility.
Interior Design
Interior designers can capitalize on the trend of multi-functional and transformable furniture by incorporating pieces like the Gig sofa into their projects.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 79%
Freshness 8%