The David Jones Fall 2014 ad campaign is not overtly sexual even though it could have easily gone down that route since it is showcasing a range of lingerie looks. Instead, it is both demure and romantic. While Australian model Montana Cox looks coyly at the camera, she is not at all throwing herself at her audience. The play on light and shadow also creates a feminine and mysterious mood.
Shot by photographer Margaret Zhang, who also doubled as the stylist, the David Jones Fall 2014 ad campaign showcased pieces from the likes of Agent Provocateur, Stella McCartney and Lover. The femininely casual looks were perfected with a messy updo and bedroom eyes courtesy of hair and makeup artist Allison Boyle.