In reference to the 1973 album 'Aladdin Sane,' Apple created a series of David Bowie emojis that honor the late icon's legacy.
Those who download the iOS 10.2 update from the company will receive both male and female versions of the David Bowie emojis, which are both shown in front of a microphone. With the female version given vibrant pink hair and clothing, the large lightening bolt paint design that covers her face is made to match. Meanwhile, the male version is granted blue hair and clothing, however his face paint uses the same red and blue that was used by the singer.
In addition to the David Bowie emojis, Apple also incorporated symbols that represent a fist pump, shrug, face palm and a number of animals.
Key Themes Behind This Trend
- Iconic Musician Emojis
- Creating emojis that pay homage to iconic musicians can engage fans and honor their legacies.
- Gender-inclusive Emojis
- Designing emojis with both male and female versions promotes inclusivity and representation in digital communication.
- Branded Emojis
- Developing emojis based on famous figures or brands can be a creative marketing strategy to increase brand recognition and engagement.
Where This Applies
- Technology
- The technology industry can explore creating emojis that reflect various cultural and entertainment icons to enhance user experiences and personal expressions.
- Entertainment
- The entertainment industry can leverage branded emojis of iconic musicians or actors to enhance fan engagement and promote their work.
- Marketing and Advertising
- The marketing and advertising industry can tap into the trend of branded emojis to create unique campaigns, foster brand loyalty, and increase brand awareness.
