The DATAROCK USB Single is One Giant Leap for the Recording Industry
Michael Hines — April 2, 2011 — Tech
References: super7store & springwise
In an effort to keep up with the ever-changing music industry, Norwegian dance rock band DATAROCK has released its latest single on USB. The DATAROCK USB single comes in a red diamond figurine packed with a ton of extra content.
The DATAROCK USB single comes in a 3-inch figurine (that looks eerily similar to the Kool-Aid man) designed by Brian Flynn from Super 7. The USB stick inside contains the band's new single "Catcher In The Rye," the new EP "California," 1,500 photos, a 60-minute concert film, 20 music videos and 105 bonus tracks, according to Springwise. The entire package is on sale for $50, which isn't such a bad deal when you think of all the extras. Hopefully more recording artists follow in the footsteps of DATAROCK and decide to get creative with their CD and single releases.
The DATAROCK USB single comes in a 3-inch figurine (that looks eerily similar to the Kool-Aid man) designed by Brian Flynn from Super 7. The USB stick inside contains the band's new single "Catcher In The Rye," the new EP "California," 1,500 photos, a 60-minute concert film, 20 music videos and 105 bonus tracks, according to Springwise. The entire package is on sale for $50, which isn't such a bad deal when you think of all the extras. Hopefully more recording artists follow in the footsteps of DATAROCK and decide to get creative with their CD and single releases.
Trend Themes
1. USB Music Releases - The trend of releasing music on USB devices provides an opportunity for artists to offer unique and interactive content alongside their tracks.
2. Multi-media Packaging - The trend of packaging music releases with additional content such as photos, videos, and bonus tracks creates opportunities for innovative multi-media experiences.
3. Creative Physical Merchandise - The trend of designing unique physical objects, like the DATAROCK USB figurine, for music releases allows artists to offer fans collectible items and enhance their overall brand experience.
Industry Implications
1. Music - The music industry can explore USB releases and multi-media packaging to engage fans with enhanced content and create new revenue streams.
2. Technology - The technology industry can develop and improve USB technology to support the trend of music releases on USB devices, offering faster speeds and larger storage capacities.
3. Art and Design - The art and design industry can collaborate with musicians to create unique and visually appealing physical merchandise, expanding their reach to music fans.
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