Decadent Desert Shoots

Jacquetta Wheeler Connects with Camels for Daniel Burman and L'Officiel

Daniel Burman and Jacquetta Wheeler get up close and personal with some desert-dwelling animals in the June 2011 edition of L'Officiel Brazil.

Daniel Burman captures Wheeler in a series of gorgeous ensembles, including a luxurious red dress that does not fit my concept of traditional desert clothing. Wheeler looks completely at home on the stark, arid landscape. A few shots feature Wheeler her confidently controlling a camel, while others show her standing fearlessly and poised with a parrot on her arm.

The real star of this shoot, however, is the UK-based photographer Daniel Burman. Taking a supermodel to such an unusual setting for fashion photography seems like it could be complicated, but the shoot tells an effective story and is visually stunning.

Luxurious Ensembles
Opportunity for disruptive innovation in the fashion industry by creating unconventional clothing designs for desert shoots.
Unusual Settings
Opportunity for disruptive innovation in the photography industry by exploring unique and unconventional locations for fashion shoots.
Effective Storytelling
Opportunity for disruptive innovation in the creative industry by developing new ways to tell visually stunning narratives through fashion photography.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation in the fashion industry by creating unconventional clothing designs for desert shoots.
Photography
Opportunity for disruptive innovation in the photography industry by exploring unique and unconventional locations for fashion shoots.
Creative
Opportunity for disruptive innovation in the creative industry by developing new ways to tell visually stunning narratives through fashion photography.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 49%
Freshness 8%