Conventional dance videos feature artists like Beyonce and Britney Spears, but this commercial done for the Xbox Kinect alters these preconceptions. The video instead features a British man who convinces himself he is Kylie Minogue. Hilarity ensues as he attends a concert for the singer, and proceeds to break into her dressing room and completely take over the performance.
This trend fits into the broad category of dancevertising, as quite a few trends have incorporated dancing elements into their campaigns. Chris DeLuca discusses this development, along with his experience of being a Trend Hunter intern. DeLuca interned during the summer of 2011, and always brought enthusiasm and fun to every beer Friday and lunchtime discussion.
What Makes This Trend Stand Out
- Dancevertising
- Opportunities for incorporating dance into advertising campaigns to capture audience attention.
- Unexpected Talents
- Innovative use of unlikely performers to ignite humor and interest in a brand or product.
- Celebrity Impersonators
- Growing trend of incorporating celebrity impersonators into advertising campaigns for comedic and relatable effect.
Sectors Adopting This
- Entertainment
- Opportunities to incorporate unconventional performers into entertainment industry products and marketing.
- Advertising
- Innovative ad campaigns with unexpected talent could attract Higher attention and engagement among audiences.
- Social Media
- Growth in social media platforms provides new opportunities to increase brand exposure through viral content and interactive campaign strategies.
