Montreal's Museum of Fine Arts has a dance installation outside of its entrance that was designed by the Canadian architect Jean Verville.
The installation works to do two things -- the first is to create a fun and interactive experience in which people can dance on the street without any inhibitions and the second is to lead visitors straight into the museum behind it. The installation was painted with 5,000 gold footprints that can be used to create dance moves and that were inspired by the museum's 'Pompeii' exhibition.
The dance installation works as a clever marketing tactic, as it draws attention to the museum in a playful and unsuspecting way.
Key Themes Behind This Trend
- Interactive Installations
- Opportunity to create engaging installations that attract people and lead them to experience a brand or space.
- Experiential Marketing
- Opportunity to use interactive installations as a way to attract and engage customers in a playful and unexpected way.
- Multi-sensory Experiences
- Opportunity to create installations that engage people's senses and encourage them to interact with a brand or space to create memorable experiences.
Where This Applies
- Museums
- Opportunity for museums to use interactive installations as a way to attract and engage visitors in a playful and unexpected way.
- Retail
- Opportunity for retail stores to use interactive installations as a way to attract and engage customers and create a memorable in-store experience.
- Event Planning
- Opportunity for event planners to create interactive installations that engage guests and enhance the overall event experience.
