On the Ivory Coast of Africa, a pair of Sir Mix-a-Lot imitators called DJ Mix and DJ Eloh have devised a dance to go with the hit song Bobaraba, which means "Big Bottom."
As a result of the song's popularity, women want to undergo surgery to enhance their bottoms and have turned to all kinds of concoctions to accomplish it. If we corner the market on Butt Enhancers we could be rich!
Implications - Consumers are willing to undergo various procedures to enhance or improve their physical appearance. Businesses that choose to promote such decisions will likely appeal to those consumers looking to transform their image. Today's consumers are likely to invest large sums of money in altering and perfecting their image.