New Tactics Are Explored to Create Business Relationships With Celebs

 - Mar 28, 2006
References: wired
Cybersquatting the domain name of a celebrity and selling it for a king's ransom was one of the great get-rich-quick schemes of the early internet. But since courts now tend to favor the star over the squatter, a new kinder, gentler cybersquatting tactic has emerged.

These days, cybersquatters seek to register a star's domain before that person becomes famous, and then develop a business relationship with the new celebrity, offering website hosting or design work.

These so-called soft squatters are registering the domains of hundreds of amateur athletes, musicians and other would-be stars in the hope that one or two of the names will become well-known.