Knowing what wording to use when trying to develop a new business or idea can be tricky, so 'Broody' is positioned as a tool that will maximize the capabilities of entrepreneurs. The website works by allowing users to submit two phrases that could include product names or taglines which will then be provided to the community. Users can have their say with which option they prefer, while also allowing them to suggest improvements that could be made.
'Broody' acts as a simple yet highly effective market research tool for professionals that will help them to get their copy right the first time instead of needing to make changes down the road. The phrases that are submitted are anonymously provided to users to ensure unbiased responses as much as possible.