The Marieyat intimates brand diverges from conventional sultry bra and underwear by creating cutout lingerie with opaque fabrics to create sensuality for the wearer and the viewer. The brand opts for fabrics that are bold, texturized and non-transparent in the place of lace and chiffon. In doing so, the designer opts for cut-outs as a way to showcase the body that isn't audacious and instead focuses on non-conventional parts of the body as points of attraction.
Lingerie can often be a displaying of popular body parts through transparent fabrics and designs that highlight the area, making Marieyat's cotton and silk designs extremely contrasting. The material's opaqueness fully covers the wearer while cutouts aroudn the hips, chest and back add sultry detailing that is equally as seductive.
What Makes This Trend Stand Out
- Non-transparent Lingerie
- Intimate brands can explore the use of non-transparent fabrics for lingerie to create contrast with popular semi-transparent options.
- Cut-out Design
- An opportunity for lingerie designers to explore cut-out designs to showcase non-conventional parts of the body as points of attraction.
- Textured Lingerie
- Using bold and texturized fabrics in lingerie design can create a unique and sensual experience for both the wearer and the viewer.
Sectors Adopting This
- Fashion
- Lingerie brands and designers can incorporate non-conventional designs and textures to stand out in the saturated lingerie market.
- Retail
- Intimate apparel retailers can diversify their product offerings by featuring non-traditional lingerie designs like non-transparent and textured fabrics.
- Sustainability
- Brands can use eco-friendly and sustainable materials as the base for non-transparent lingerie designs to promote sustainability while creating unique products.
