Collina Strada Uses At-Home Scanning to Create Custom-Fit Jeans
Katherine Pendrill — September 10, 2022 — Fashion
References: hypebae
Finding the perfect-fitting pair of jeans just got easier with the launch of Collina Strada's new custom-fit jeans.
Collina Strada recently teamed up with a Hong Kong and San Francisco-based start-up called unspun, to combine the powers of tech and fashion. Together, the two brands have unveiled an at-home scanning system that can be used to create custom-fit jeans. The scanning system takes just 10 seconds and can scan any body type in the comfort of home. The technology not only helps to provide better-fitting and more inclusive clothing, but also to reduce waste.
To celebrate upspun's first-ever partnership, Collina Strada unveiled the custom-fit jeans at New York Fashion Week. The models wore jeans perfectly fit to their bodies with designed crafted by creative director Hillary Taymour.
Image Credit: unspun/Collina Strada
Collina Strada recently teamed up with a Hong Kong and San Francisco-based start-up called unspun, to combine the powers of tech and fashion. Together, the two brands have unveiled an at-home scanning system that can be used to create custom-fit jeans. The scanning system takes just 10 seconds and can scan any body type in the comfort of home. The technology not only helps to provide better-fitting and more inclusive clothing, but also to reduce waste.
To celebrate upspun's first-ever partnership, Collina Strada unveiled the custom-fit jeans at New York Fashion Week. The models wore jeans perfectly fit to their bodies with designed crafted by creative director Hillary Taymour.
Image Credit: unspun/Collina Strada
Trend Themes
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Custom-fit Clothing — The integration of 3D scanning technology with apparels design in the fashion industry, to create a unique customer experience with focused intent on sustainability and low waste.
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At-home Scanning — The development of portable scanning devices alongside web-based programming to provide personalized measurements and subsequently design custom-fit clothing for consumers.
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Sustainable Fashion — The increasing use of technology in fashion to provide innovative solutions to the environmental impact of the industry through efficient use of materials and improved production practices.
Industry Implications
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Fashion Industry — Fashion designers and retailers can use unspun's 3D scanning technology to produce custom-fit clothing items for consumers at scale.
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Technology Industry — Tech firms can focus on the advancement of 3D body scanning technology and the development of software programs to provide an efficient measurement process.
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E-commerce Industry — Online retailers can use at-home scanning technology to provide a personalized shopping experience for their customers, leading to greater customer satisfaction and higher sales conversion rates.
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