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Innovative Custom-Fit Jeans

Collina Strada Uses At-Home Scanning to Create Custom-Fit Jeans

— September 10, 2022 — Fashion
Finding the perfect-fitting pair of jeans just got easier with the launch of Collina Strada's new custom-fit jeans.

Collina Strada recently teamed up with a Hong Kong and San Francisco-based start-up called unspun, to combine the powers of tech and fashion. Together, the two brands have unveiled an at-home scanning system that can be used to create custom-fit jeans. The scanning system takes just 10 seconds and can scan any body type in the comfort of home. The technology not only helps to provide better-fitting and more inclusive clothing, but also to reduce waste.

To celebrate upspun's first-ever partnership, Collina Strada unveiled the custom-fit jeans at New York Fashion Week. The models wore jeans perfectly fit to their bodies with designed crafted by creative director Hillary Taymour.

Image Credit: unspun/Collina Strada
Trend Themes
1. Custom-fit Clothing - The integration of 3D scanning technology with apparels design in the fashion industry, to create a unique customer experience with focused intent on sustainability and low waste.
2. At-home Scanning - The development of portable scanning devices alongside web-based programming to provide personalized measurements and subsequently design custom-fit clothing for consumers.
3. Sustainable Fashion - The increasing use of technology in fashion to provide innovative solutions to the environmental impact of the industry through efficient use of materials and improved production practices.
Industry Implications
1. Fashion Industry - Fashion designers and retailers can use unspun's 3D scanning technology to produce custom-fit clothing items for consumers at scale.
2. Technology Industry - Tech firms can focus on the advancement of 3D body scanning technology and the development of software programs to provide an efficient measurement process.
3. E-commerce Industry - Online retailers can use at-home scanning technology to provide a personalized shopping experience for their customers, leading to greater customer satisfaction and higher sales conversion rates.
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