Intercom has connected people within companies for years, and the Customer Retention Starter Kit is a new manual that provides lessons based on what Intercom has gathered in that time. The kit includes several chapters written by both experts at Intercom and other professionals working in the field of SaaS.
No matter how effective one's sales strategy is, it can easily be upended if businesses can't manage to retain their customers. In such a case, every sale made has the potential to be negated by a lost customer further down the pipeline, significantly slowing the growth of a business. With the Customer Retention Starter Kit, businesses of all sizes can get a handle on the basics, identifying at-risk customers and intervening to satisfy whatever it is that's discouraging them.