This concept drink comes from the folks at thegreenergrass.org, a group that initiates positive change by interviewing industry and thought leaders. I can't really describe the new drink in terms of color or flavor or consistency because the canned beverage (aka Vessel) is totally customized by the customer. Drinks are made up by a combination of bases (nutrients), flavors (organic extracts of botanical and agricultural products), and agents (the thing that makes your drink special like, caffeine or ginseng). I'm not sure about the distribution of such a wide array of products. Perhaps there will be shops similar to Starbucks where you can order a large, high-vitamin K, rose petal-flavored, super-caffeine-infused Vessel to go.