Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.


 - Dec 16, 2007
References: & thisnext
This concept drink comes from the folks at, a group that initiates positive change by interviewing industry and thought leaders. I can't really describe the new drink in terms of color or flavor or consistency because the canned beverage (aka Vessel) is totally customized by the customer. Drinks are made up by a combination of bases (nutrients), flavors (organic extracts of botanical and agricultural products), and agents (the thing that makes your drink special like, caffeine or ginseng). I'm not sure about the distribution of such a wide array of products. Perhaps there will be shops similar to Starbucks where you can order a large, high-vitamin K, rose petal-flavored, super-caffeine-infused Vessel to go.