In partnership with Shaken Cocktails, William Grant & Sons created two custom cocktail kits for the home mixologist.
The pair of kits are designed to showcase Monkey Shouldey whiskey and Hendrick's gin, so that consumers can create bar-quality cocktails in the comfort of their own homes. Each set includes five different bottles: two for creating classic cocktails, another two for a more contemporary cocktail and one last bottle to enjoy neat.
With the rise in at-home experimentation with alcoholic drinks, consumers are looking for small, giftable kits like these to customize the drink-making and consumption experience. The kit is also great exposure for the alcohol brands involved, since a consumer will likely seek out a full product bottle rather than another sample-sized kit if they are able to craft a mixed drink to their linking.
What Makes This Trend Stand Out
- Custom Cocktail Kits
- Opportunity to capitalize on the rising demand for at-home experimentation with alcoholic drinks by offering customizable cocktail kits.
- Home Mixologist
- Disruptive innovation opportunity to provide consumers with the tools and ingredients to create bar-quality cocktails in the comfort of their own homes.
- Giftable Kits
- Market potential in creating small, giftable cocktail kits that enhance the drink-making and consumption experience for consumers.
Sectors Adopting This
- Alcoholic Beverages
- Alcohol brands can leverage custom cocktail kits to increase exposure and encourage consumers to seek out full product bottles.
- Home Entertainment
- Opportunity for companies to offer resources and products that cater to the growing trend of at-home mixology and entertainment.
- E-commerce
- Online retailers can tap into the demand for customizable cocktail kits and provide a convenient platform for consumers to purchase these products.
