Curly hair depends on the right balance of moisture and protein and the Nexxus Curl Define range shares a selection of innovative protein products that were expressly created with curly hair in mind. Due to the nature of curly hair's twists and turns, it's prone to stress and processes like detangling can cause damage, yet protein is said to "fill in gaps in damaged hair strands."
By studying the structure of hair on a molecular level, Nexxus found that curly hair has more proteins than straight hair, particularly when it comes to the amino acids glycine and serine. As a result, curls are said to be better treated by silk proteins than keratin proteins, and shampoo, conditioner, and treatment products in the line reflect these findings.
Key Themes Behind This Trend
- Protein-based Hair Products
- There is an opportunity to develop more protein-based hair products that take into account the specific needs of different hair types and structures.
- Curly Hair-focused Haircare
- There is a trend towards haircare products created specifically for curly hair that take into account its unique structure and needs.
- Molecular-level Hair Care
- There is an opportunity to develop hair care products that take into account the molecular-level structure of hair and use this information to create targeted and effective hair care solutions.
Where This Applies
- Haircare
- The haircare industry can benefit from creating more protein-based products targeted towards specific hair types and using molecular-level research to create more effective solutions.
- Beauty
- The beauty industry can benefit from developing haircare products that take into account the specific needs of different hair types and structures, such as protein-based products for curly hair.
- Research and Development
- There is an opportunity for research and development companies to conduct molecular-level research on hair and create new and innovative haircare solutions based on this information.
