Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Porkless Cured Hams

Sinjamón is a Vegan Version of Spanish Dry-Cured Ham

— December 4, 2020 — Lifestyle
Jamón serrano is a staple of Spanish cuisine and now plant-based eaters in Spain can enjoy a fully vegan version of dry-cured ham thanks to Rollito Vegano's Sinjamón. The pork-free product offers a more ethical and sustainable version of a dish that's commonly eaten in the country.

Rollito Vegano sold out of the first batch of Sinjamón in a single day and the company has a waitlist of hundreds who are eager to order the plant-based ham alternative.

There are plenty of meatless products that can be used as replacements for the most basic versions of cooked chicken, beef and fish and now, consumers are being treated to more nuanced versions of specialty meat products.

Image Credit: Wristcam
Trend Themes
1. Plant-based Meat Alternatives - The success of Sinjamón highlights the growing demand for plant-based alternatives to traditional meat products.
2. Ethical and Sustainable Food - Sinjamón provides an ethical and sustainable option for consumers who want to enjoy a traditional dish without the use of animal products.
3. Specialty Vegan Products - The introduction of Sinjamón shows a trend of developing more specialized vegan products to cater to specific food preferences and cultural dishes.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create and promote more plant-based alternatives that cater to different dietary choices.
2. Meat Substitutes - The meat substitutes industry can explore innovative methods and ingredients to create products that closely mimic the taste and texture of traditional meat.
3. Sustainable Agriculture - The sustainable agriculture sector can benefit from producing more ethical and environmentally friendly alternatives to conventional meat products.
1.8
Score
Popularity
Activity
Freshness