Mission Barns’ Limited-Run Sausages Contain Cultivated "Mission Fat"
Laura McQuarrie — October 21, 2021 — Lifestyle
References: missionbarns & businesswire
Mission Barns and Silva Sausage Co. partnered to create the first-ever scaled-up manufacturing run of a product containing cultivated meat, specifically cultivated meat sausages. The Mission Chorizo Sausage blends Mission Fat and plant protein for a product that's made with real animal cells and not the animal. “We see it as the best of both worlds, where sustainability and deliciousness intersect,” says Eitan Fischer, CEO of Mission Barns.
The hybrid sausage is said to deliver on all the familiar qualities of sausage in terms of flavor and its ability to sizzle, and it reflects the future of cultivated food. Increasingly, people are finding themselves open to cultured meat as a viable way to address concerns about resource consumption and environmental pollution.
The hybrid sausage is said to deliver on all the familiar qualities of sausage in terms of flavor and its ability to sizzle, and it reflects the future of cultivated food. Increasingly, people are finding themselves open to cultured meat as a viable way to address concerns about resource consumption and environmental pollution.
Trend Themes
1. Cultivated Meat - There is a growing interest in the use of cultured meat due to sustainability and environmental concerns, offering disruptive innovation opportunities for companies in the food industry.
2. Plant-based Protein - As people become more conscious of their food choices, plant-based proteins are being used in combination with cultivated meat to create hybrid products with familiar flavors, providing innovation opportunities for food manufacturing companies.
3. Sustainability and Deliciousness Intersection - Combining Mission Fat with plant protein offers a win-win solution for sustainability and deliciousness, creating a new category of food products with great potential for disruptive innovation.
Industry Implications
1. Food Manufacturing - Manufacturing hybrid meat products that combine cultivated meat and plant-based protein offers disruptive innovation opportunities for companies in the food manufacturing industry looking to improve sustainability and appeal to eco-conscious consumers.
2. Sausage Manufacturing - Working with cultivated meat and plant-based protein offers sausage manufacturers disruptive innovation opportunities to create new sausage products with reduced environmental impact while retaining familiar flavors.
3. Environmental Sustainability - Companies that focus on using animal-free, plant-based ingredients and cultivated meat can boast both sustainable and delicious products, thus providing a disruptive innovation solution for environmental concerns in the food industry.
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