Last year, Bobbi Brown introduced consumers to its Crushed Lip Color, which is touted as a lipstick that has the feel of a balm—now, the beauty brand is sharing a variation on this concept with its all-new Crushed Liquid Lip. Similarly, this new product is said to have "the look of a liquid lipstick meets the comfortable feel of a balm" and boasts a nourishing blend of superfruits with cranberry, blueberry and raspberry extracts.
The formula is enriched with pure color pigments and comes in a range of brilliant shades ranging from the light Lychee Baby to a dark Cool Beets—all of the shade names reference various fruits, berries and other sweet foods and beverages.
The gluten-free and vegan-friendly Crushed Liquid Lip products boast formulas that are free from parabens, phthalates, sulfites, talc and mineral oil.
What's Driving This Trend
- Balm-like Liquid Lipsticks
- The introduction of Bobbi Brown's Crushed Liquid Lip showcases the trend of lipsticks with the feel of a balm.
- Nourishing Fruit Extracts
- The use of superfruits like cranberry, blueberry, and raspberry extracts in the Crushed Liquid Lip highlights the trend of incorporating nourishing ingredients in beauty products.
- Clean and Vegan Formulas
- The gluten-free and vegan-friendly formulas of Crushed Liquid Lip align with the trend of consumers seeking clean and ethical beauty products.
Who This Affects Most
- Beauty
- The beauty industry can leverage the trend of balm-like liquid lipsticks to create innovative lip products that combine color and comfort.
- Cosmetics
- The cosmetics industry can explore the trend of using nourishing fruit extracts in lip products to offer enhanced benefits and appeal to health-conscious consumers.
- Natural and Vegan Beauty
- The natural and vegan beauty industry can capitalize on the trend of clean and vegan formulas to create a range of ethical and sustainable lip products.
