Biting into a jelly bean delivers a satisfying snap through a firm shell before the soft, chewy center releases a burst of sweet, fruity flavor, and Brach's Crunchy Chewy Jelly Beans transforms the experience of this classic Easter treat with a crunchy shell and a soft gummy center.
In 2026, the National Confectioners Association's Sweets & Snacks Expo named Ferrara's Brach's Crunchy Chewy Jelly Beans the Most Innovative New Product in the Seasonal Category. These innovative, dual-texture jelly beans will be available nationwide next spring, in the Easter seasonal set. Already, snackers love the dual-texture experience of Ferrara's NERDS Gummy Clusters (and they earned Most Innovative New Product in the Non-Chocolate Category in 2025) and this sensorial, dual-texture jelly bean was created to feed the demand for bold flavors and unexpected textures.
What Makes This Trend Stand Out
- Dual-texture Confectionery
- Combining hard shells with gummy cores creates a contrasting mouthfeel that can redefine product hierarchies in the sweets category.
- Sensory-driven Snacking
- Consumers increasingly prioritize multisensory experiences, driving demand for products that pair novel textures with bold flavors.
- Seasonal Limited-edition Revivals
- Revitalizing classic seasonal treats with modern twists fuels short-term hype and extended brand relevance around holidays.
Sectors Adopting This
- Confectionery Manufacturing
- Advances in molding and enrobing processes enable scalable production of multi-layered candies with stable texture contrast.
- Ingredient and Coating Technology
- New hydrocolloids, shell formulations, and crunchable inclusions offer opportunities to engineer precise snap-to-chew transitions.
- Retail and Seasonal Merchandising
- Retailers leveraging limited-time launches and curated seasonal assortments can shift purchasing rhythms and increase basket spend.
